Jasper van Puijenbroek

What gets him excited?

Delving into complex problems, getting to the source and connecting this with other people’s insights to create an all-encompassing view of reality as it is.

What motto does he live by?

Become the best version of yourself.

How did he end up at ReConsulting?

After having finished my Master’s in Organizational Culture and Management I found in ReConsulting what I was looking for: an international company where culture and strategy are seen as the pivotal themes of successful organizations.

Where has he been on the way?

After becoming aware of the discrepancies between my internal and external awareness, I have promised myself to never stop learning. It is important to find your purpose, choose your own goals and you better make sure that you enjoy the ride!
Having studied in The Netherlands, Spain and South Africa I shortly worked for a small fintech and I am looking forward to the journey ahead.

Favourite activities

Sharing great food with family and friends, an insightful meditation session and a long run in the afternoon sun (or morning rain).

You know those moments that you write down your reflections on paper, hoping to create clarity out of chaos? And you want to crush your pen for the obvious truths that have been under your nose, but you just couldn’t see? I enjoy seeking those moments – moments that open up a new reality.

While studying Organizational Culture and Management, Jasper realized that he is particularly interested in the combination of hard and soft organizational perspectives. He is intrigued by the theories of sensemaking by Karl E. Weick and the approach to organizational change of Tsoukas and Chia. Jasper sees organizations not just as stable, ordered entities, but as dynamic, social processes talked into existence by human beings. This approach adds another, co-called reflexive, dimension to understanding reality as a complex social event.

Having been a fanatic football player, coach and fan and having completed two marathons, Jasper always enjoys accomplishing goals. This is probably the origin of his strategic mindset: setting a goal, creating a plan in which the assumptions about how to reach the goals are explicit, dealing with setbacks and making the necessary decisions along the way to get to the finish line. He believes that strategy is realized through discipline and mastery.

However, what he values just as much as the destination is the road towards the finish line. Accomplishing goals without enjoying the process is meaningless to him. This is where his daily practice in Vipassana meditation becomes relevant. Every morning, and every evening he meditates for 30 minutes, training his mind to see the inner reality as it is, which is reflected in my view towards the external world. The result is a supportive mind, caught up in fewer negativities. One thing he has come to realize is that whatever his senses pick up, it’s nature has the characteristic of impermanence, there’s nothing to hold on to. This is also the essence of strategy realisation. Human beings abhor being out of control, so when (we think) our strategy realisation is jeopardized we intuitively tend to seek control while we are better off realising there is nothing to hold on to. This enables us to learn in situations where we most need it.